Chitta is a punjabi word that means White. In hindi urdu and punjabi it used along with Gora as gora-chitta. But nowadays this word refers to white drugs.
Chitta: White (Actual Meaning)
Chitta: Drugs (White Drugs / Powder)
Chitta Ve: Addressing Drug
Explain: Chitta word refers to Drugs / powder in Punjab. There is also a song named Chitta by happy raikoti where he refers it a intoxicate. There is also a Bollywood song named Chitta Ve rom movie udta punjab.